Forma reads your hair like a master barber would — face shape, type, density — and tells you exactly what to ask for.
You sit in the chair and say "the usual" — because you don't actually know how to ask for what you want. Then you grow out a cut you never chose. Forma gives you the words, the numbers, and the picture.
Take front, side and back photos in good light. Takes under a minute.
AI reads your hair like a barber would — face shape, hair type, density, scalp and crown.
Get the cut, the inch-by-inch spec and the script. Walk in confident.
Multi-photo scan scored 0–100. Reads face shape, hair type, density, scalp condition and crown.
The hairstyle that actually suits your face and lifestyle — not a list of options to sift through.
Top, sides and back in real inches. The spec sheet you hand straight to the barber.
Word-for-word, with guard numbers and lengths. No more "uh… kinda short on the sides."
See yourself in the recommended cut before you ever sit in the chair.
Upload any photo from Instagram or TikTok and get the full anatomy of that cut — and how to ask for it.
Plus styling routines, things to avoid, a long-term maintenance schedule, daily tips from Forma's playbook, and journey tracking as your score climbs.
After
BeforeThe spec sheet you hand the barber.
"After years of clients walking in with screenshots and vague descriptions, I built the tool I wished they could bring instead."
Forma is built by Angelo, a professional barber. Every recommendation, every tip and every spec the app generates is grounded in how he'd actually cut. The AI is just the delivery — the craft behind it is his.
— Angelo, founder of Forma
Try it free, then go all-in when you're ready. Cancel anytime.
A real read on your hair, no account needed.
The full plan — the cut, the script, the routine.
≈ $6.67 a month · 3-day free trial
Billed through the App Store. Auto-renews until cancelled.
First time I've walked into a barbershop knowing exactly what to ask for. Game changer.
The try-on saved me from a cut I would've regretted for a month.
Handed my new barber the spec sheet and he just nodded. Best cut I've had.
Scanned once out of curiosity. The face shape read was uncomfortably accurate.
I've been growing it out for eight months with no plan. Now there's a plan.
The script is the part nobody else does. I read it out loud in the chair.
Density and texture called correctly. My stylist agreed with all of it.
Went in for the free scan, stayed for the maintenance plan.
Tracking my score month over month is the only reason I finally stayed consistent.
Two minutes of scanning replaced a year of screenshots I never knew how to explain.
Placeholder testimonials — swap for real reviews at launch.
No. It hands your barber what they need to give you the cut you actually want.
Yes. Photos upload to a temporary private bucket, get processed, and are deleted right after. EXIF data — location, device serial — is stripped before upload, and nothing is shared with anyone.
Yes. Forma's knowledge base covers every hair type and texture.
Forma reads your scalp condition and crown, and recommends accordingly.
Currently optimized for men's haircuts. Expanding soon.
Launching in English, Spanish, French, Italian, Arabic (right-to-left) and Chinese, with more coming.
Scan your hair, get the spec and the script, and show your barber exactly what you want.
Download on theApp Store