Built by a hair coach, 9+ years behind the chairOne selfie. Your face shape, hair type and density, read in 20 seconds, with the cut that actually suits you.
Free to download · First read free · iPhone, iOS 16.4 or later
On a laptop?Scan to install on your iPhoneThe same rules Forma uses on your scan, without the scan. Thirty seconds.
Forma reads your head the way a trained eye would, then hands you the cut, the words and the picture. Here is what that looks like.
Face shape, hair type, density. Measured, not guessed.
One cut, chosen for your features, with the reason it works.
A script your barber or stylist can cut from. Say exactly this.
Your photo, any style, scored for fit.
60+ styles, ranked for your head, not a feed.
Multi-photo scan scored 0–100. Reads face shape, hair type, density, scalp condition and crown.
The hairstyle that actually suits your face and lifestyle, not a list of options to sift through.
Top, sides and back in real inches, plus the technique and the finish. The spec sheet you hand over in the chair.
Word-for-word, with lengths and technique. No more "uh… kinda short on the sides."
See yourself in the recommended cut before you ever sit in the chair.
Upload any photo from Instagram or TikTok and get the full anatomy of that cut, and how to ask for it.
Plus styling routines, things to avoid, a long-term maintenance schedule, daily tips from Forma's playbook, and journey tracking as your score climbs.
After
BeforeThe spec sheet you hand over in the chair.
Top5 in, layered
Sides3 in, scissors
Back4 in, blended
Matte clay
Sea salt spray
Texture spray
"After years of clients walking in with screenshots and vague descriptions, I built the tool I wished they could bring instead."
Forma is built by Angelo, a hair coach with eight years behind the chair. Every recommendation, every tip and every spec the app generates is grounded in how he'd actually cut. The AI is just the delivery. The craft behind it is his.
Angelo, founder of Forma
One selfie and a real read, free. Pro adds the script, the try-on and the plan.
Download, take one selfie, get a real read. No card, no account needed.
The cut, the script, the try-on, the routine.
≈ $8.33 a month · cancel anytime
Prices shown in your local currency at checkout. Billed by Apple, auto-renews until cancelled. Cancel anytime in Settings.
No. It hands them exactly what they need to give you the cut you actually want.
Yes. Photos upload to a temporary private bucket, get processed, and are deleted right after. EXIF data (location, device serial) is stripped before upload, and nothing is shared with anyone.
Yes. Forma's knowledge base covers every hair type and texture.
Forma reads your scalp condition and crown, and recommends accordingly.
Currently optimized for men's haircuts. Expanding soon.
English, Spanish, French, Italian, Arabic (right-to-left) and Chinese, with more coming.
Yes to download. Your first scan is free: face shape, hair type and density. Forma Pro adds the cut that fits you, the barber script, try-on and the maintenance plan, at $14.99 a month or $99.99 a year.
iPhone, iOS 16.4 or later. Android is coming.
Download Forma, take one selfie, and walk into any chair knowing exactly what to ask for. Free to start.
