Forma · your hair expert, in your pocket
What Forma says about you, then one cut read the way the app reads it. Seven short steps, in the app's order.
Hair Flow · the cut in this guide01 · YOUR FACE
One selfie. Face shape, hair type and density, measured, then the app tells you whether a cut is shaped for you.

Hair type
2B Wavy
Natural movement without product. Wants length to show the wave.

02 · THE CUT
Medium-to-long hair pushed back from the face with natural movement and volume. Scissor-blended sides, no fade, no product overload. Effortless, athletic. One of the most-saved cuts on the app.



03 · THE BARBER CARD
Forma writes it for the cut. You show it. Done.
Barber card
Hair Flow
Say exactly this
"Hair Flow, I'm growing it out, don't take any length off the top. Clean up the shape, trim the dead ends, and do a natural scissor blend on the sides. No fade, no skin taper. Keep some weight in the back and let everything flow back naturally."

In the app you tap the card to save it or send it ahead.
Get your card in the app04 · THE SPECS



Same man, grown out, then shaped with exactly these words.
05 · STYLING GUIDE
The same card you get on the app's home screen. Tap a step to open it.

Go slower than feels necessary and use less product than you think. Barbers build a style in small passes, checking the mirror between each one. It is always easier to add than to undo.

Then work a leave-in conditioner through the mid-lengths and ends. Damp means towel-dried, around 80 percent dry with no drips. Product grips and spreads evenly at this stage: soaking-wet hair dilutes everything you apply, and bone-dry hair refuses to reshape.

A pre-styler is your base coat: it adds grip and body and shields the hair before any heat touches it. Spread a small amount evenly from roots to ends with your fingers. You should feel light hold, never stiffness.

Use your fingertips, not a comb. Pinch and twist small sections so light catches separated pieces instead of one solid block. This is the move that makes a cut look effortless.

Or use a low-heat diffuser while shaking the roots for volume. Cup sections into the diffuser and hold them up at the roots a few seconds at a time. Low speed, medium heat, and zero raking with your fingers.

Never the roots. Emulsify first: rub the product between your palms a few seconds until it almost disappears, then work it through in one smooth pass from back to front. Start with less than you think you need.
06 · PRODUCTS YOU NEED

07 · NEXT TRIM
Hair Flow
Every 6 to 8 weeks
A grown-out cut keeps its shape longer. Any later and the blend on the sides turns into a step.

In the app the date is set for you, and Forma reminds you before the cut loses its flow.
What Forma does
Forma is live. Free on iPhone. Take one selfie and get the cut that fits your face.
Free to download. The first read is on the house.
Built by a hair coach, 9+ years behind the chair. Your photo is read for the analysis and deleted. Stay sharp.